SIGNAL
A campaign system made to get noticed.
SIGNAL is an original social campaign concept about making a clear idea travel across channels. The work focuses on a reusable visual system, not a reported campaign result.
Keep a campaign recognizable when its format, placement and audience context change.
The direction.
Bold typography, geometric compositions and contrasting formats create variation while keeping the voice recognizable. The message stays consistent across feed posts, ads and email.
The application.
The artwork explores a large digital placement and a blue visual language that could extend into social compositions and a planned publishing calendar.
Scope explored: campaign identity, social templates, content themes and paid creative directions. No ads have been purchased and no performance outcomes are implied.
Different formats. One recognizable voice.
Connect the disciplines.
A direction for your brand.
A place to begin.
Plan your project LUMEN
Explore the next projectMore clarity. Less busywork.
