PLAY/SHIFT
Serious about the power of play.
An original concept at the intersection of games, culture, and visual experimentation. PLAY/SHIFT takes the energy of play and turns it into a bold campaign direction.
Turn the energy of gaming into a visual world people would want to enter. The concept explores a campaign that feels expressive across static images, motion and interactive touchpoints.
The direction.
Glossy blue forms and sharp lime accents create a world that can move between interactive experiences, animation, and social campaigns. The idea is simple: invite people to participate.
The application.
The art direction establishes a language for campaign graphics, proposed motion sequences and interactive experiences. These are exploratory directions; they are not presented as a shipped game or measured campaign.
Scope explored: campaign identity, 3D art direction, motion language, and interactive experience concepts. This is self-initiated exploratory work.
A visual invitation to participate, built around the energy of play.
Connect the disciplines.
A direction for your brand.
A place to begin.
Plan your project NasyrTech
Explore the next projectOur identity, brought to life.
